Blue Sky Project
Adobe Express x Trends
The following is a conceptual project created by myself and writer G Gabel for Adobe Express.
As Adobe Express expands its audience and takes creativity to the next level with Project X, there’s ample opportunity to connect with future customers.
We can quickly respond to trends, take existing ones to the next level, and start our own.
We’re introducing a program — Adobe Express x Trends.
CREATIVE STRATEGY
We can create a user experience that allows future customers to jump into any trend with established templates and instructions to participate.
To get the highest conversion of new customers, we need to incentivize users to come into Adobe Express for the first time — then keep them coming back.
This is when The Drop happens.
BIG IDEA: THE DROP
Partner with a major fashion brand. Create exclusive merchandise — revealed in our app. Give anyone a chance to be creative and win.
ACTIVATION
- Adobe Express partners with Nike (SNKRs) to create one-of-a-kind apparel pieces: shoes, pants, jackets, etc.
- To find out what items are given away, customers go into the Adobe Express app to see them revealed in a template.
- They make their own project with the revealed products and submit their work for a chance to win the merchandise.
- We leverage the submitted work for UGC creative on our channels.
- No matter what, every person who submits an entry wins — we’ll give people Adobe Express Premium for a month to keep them coming back.
LANDING PAGE
IMAGE EXPLORATION
SOCIAL ACTIVATION
VIDEO STORYBOARDING
