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MAKE THE MERCH

Billie Eilish Contest Landing Page

Spring 2022 Adobe hosted a contest for fans, challenging them to create a piece of Billie Eilish inspired artwork that would become official tour merch.

BRIEF

Create a landing page for the Adobe x Billie Make the Merch contest. The site will host downloadable assets, templates, and tutorials for fans to remix. 

CHALLENGE

Organize 20 assets, 3 tutorials, and contest information in a cohesive and attractive campaign page using branding and illustration work done by Pereira O'Dell. 

RESULT

I created several illustrated backgrounds and photoshop pieces to create a visually appealing page that flowed together. The page was delivered a week ahead of schedule and was launched successfully. 
 

MY ROLE

Art direction

Wireframing

Webpage design

 

Studio Creative Director - Doug Beach

Creative Director Student - Sari Hamman

Studio Creative Director Copy - Mark Valenta

Creative Director Copy - Nancy Lee

Studio Manager - Rich Clum

Senior Manager, Campaign - Jessica Smith

Campaign Marketing - Brandon Fu

Social Strategist - Rebecca Decker

Pereira O'Dell - Katie Michelon

Pereira O'Dell - Kirbee McCreary

Pereira O'Dell - Minjia Qui

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THE WIREFRAME

The initial wireframe was made not knowing final branding or illustrations — For placement only I made images of Billie wearing mock-up merch and created sample designs. 

FINAL SITE

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