
MAKE THE MERCH
Billie Eilish Contest Landing Page
Spring 2022 Adobe hosted a contest for fans, challenging them to create a piece of Billie Eilish inspired artwork that would become official tour merch.
BRIEF
Create a landing page for the Adobe x Billie Make the Merch contest. The site will host downloadable assets, templates, and tutorials for fans to remix.
CHALLENGE
Organize 20 assets, 3 tutorials, and contest information in a cohesive and attractive campaign page using branding and illustration work done by Pereira O'Dell.
RESULT
I created several illustrated backgrounds and photoshop pieces to create a visually appealing page that flowed together. The page was delivered a week ahead of schedule and was launched successfully.
MY ROLE
Art direction
Wireframing
Webpage design
Studio Creative Director - Doug Beach
Creative Director Student - Sari Hamman
Studio Creative Director Copy - Mark Valenta
Creative Director Copy - Nancy Lee
Studio Manager - Rich Clum
Senior Manager, Campaign - Jessica Smith
Campaign Marketing - Brandon Fu
Social Strategist - Rebecca Decker
Pereira O'Dell - Katie Michelon
Pereira O'Dell - Kirbee McCreary
Pereira O'Dell - Minjia Qui

THE WIREFRAME
The initial wireframe was made not knowing final branding or illustrations — For placement only I made images of Billie wearing mock-up merch and created sample designs.
FINAL SITE

